Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts

Monday, 16 December 2013

How my research has informed my planning.

How my research has informed my planning?

The research we did looking into thriller conventions and traditions, thus allowed me to view previous works from directors and studios producing thriller, ranging from the classic Hitchcock's Physcho to Henry Rubin's latest thriller, Disconnect. The thriller ideas have been transferred from my research to the ideas that I and my group have put forward in our thriller opening. Ideas such as the slow motion scene have been transferred from the slow motion scene as seen below:

Then below you can see a rough copy of a response to this Slow Motion scene where I got the idea from to include in the storyboard. This Slow Motion effect was made possible by shooting at 50 fps (frame per second) rather than the standard 24/25 fps. 


That scene is an example of how my research into thriller conventions and actions has helped to the production of my thriller opening. Looking at my survey that I too asked my audience ask my research, one question I asked was as follows

"Do you prefer a male lead or female lead actor in Thrillers?"

In our thriller we used Tom as our actor, showing that we acknowledged that from our research there the audience would prefer a male actor and so therefore we removed the only female from the story in order to suit our conventions but also to please our audience. 

Lighting was also a part of discussion because we wanted to keep to thriller conventions however we failed to be able to keep to the conventional pitch black conditions because the camera we were shooting with was not capable of being able to capture something in dark conditions without producing a grainy film (see here) and unfortunately this is what we found the first time around whilst shooting however when it came to shooting for the second time, we revised our storyboard, adding in a light this time though, this began to move away from the traditional torture scene that would be found in Thrillers however we believe it still worked because it did not illuminate the whole area that we were shooting in. 


Another question that was outlined in my survey was what certificate of movie my audience preferred, this allowed me to view what was acceptable to include, most Thrillers are often classified as a 15 certificate as they do not contain gore alike Horrors do. The certificate that was most popular was a 15 and thus I aimed to keep to Thriller conventions whilst building up my storyboard and I did so by the use of tension in the opening but mainly through the more adult and mature themes of torture and being tied up, see below for a snippet from the final storyboard: 





Friday, 6 December 2013

Primary Research Analysis



Above you can see the questionnaire that I asked various people of different ages and a large audience base to complete. I managed to collect a total of 34 responses which is a fairly wide amount of responses.




The first question that I asked in my questionnaire was of their gender, this was to see whether gender effects their opinion of Thriller movies. I managed to collect a more biased result toward males (see chart - Males are Blue) with 58% leaning toward Males where are only 42% are responses from Females. In order to have improved this survey I should have got more responses from Females because then it would have made it a more balanced study.
This question was followed by a question of the respondents name, clearly again I have collected a large amount of responses that are biased within the 16-24 bracket. I have not even managed to collect any data from someone who is of the age of 65 or older. The data that has been collected shows me that I am likely to receive genre responses that are more aimed that the young adult category, such as Action/Adventure and Thriller, possibly Horror.  
The question that was next asked was 'What is your favourite genre of movie?' I received a very high amount of responses that were for Thriller and Action/Adventure, both coming in with a total of 7 responses each. Other high responses were also Drama with 6 and Comedy with 5. This helps me with my research as it shows that their is a field for Thrillers to be released, in particular within the age bracket of 15-24, showing that I can include relevant themes to them for that appropriate age group. I can also incorporate Thriller and the other top genre of movie which was Action-Adventure. In fact there was a comment on my survey saying: Somewhere between Action and Thriller with some conspiracy stuff thrown in - a sort of 'Thraction''
This proves that I can incorporate these two genres together and this is what I hope to do with my Thriller opening, this response shows that there is an audience for this type of movie. Along with this, in my Thriller I hope to incorporate Drama genre into it too to give it a larger audience appeal. Giving my Thriller a potential 57% appeal rate (Drama (17%) + Action (20%) + Thriller (20%)). Other genres such as Comedy, I see that they have a base for an audience however I do not feel that I can incorporate this genre into the Thriller genre as well as they do not really go with one another.


The fourth question on the questionnaire was 'How often do you watch movies?',  the answers are fairly varied however the one with the most responses was 'Moderately often', this shows that half (50%) of my respondents only watch movies once every two weeks. This tells me that half of the respondents are not 'movie fanatics' however it still tells me that there are those (14% of the respondents) who watch movies more than 2 times a week, those are likely to be those within the 15-24 and the 25-34 age brackets and they are the audience who I am going to be targeting. 
The question that followed was 'About how often do you go to the cinema?', this question was a contextual study to as whether my audience still goes to the cinema with the amount of different services around that allow you to stream movies directly to your TV, often for the price of 1 admission to the cinema, for example I have both NOW TV films subscription along with a LOVEFiLM Instant subscription and this has stopped me from going to the cinema as much because I simply have movies streamed to my house instantly. In recent years the cinema industry has been declining rapidly along with the physical music industry (i.e CD and Vinyl) because these advances in Technology. From this study I can see that my audience has likely been affected by these advancements too as 50% of my respondents states once every 3 months, this shows the decline in the cinema industry. 26% of my respondents stated they only went once every 6 months. This shows that for new modern films being released it is often easier and better to release it onto streaming services.

The above question was 'Where or How do you watch movies?', clearly the two most popular responses are Cinema and DVD/Blu-Ray with 28 (82%) responses, this shows that physical movies are still the most popular option to view films. Secondly, as predicted, it shows a large rise in people watching films via online streaming services such as Netflix, the response had a 61% return rate on the choice, this shows that no matter what genre of movie, it will be almost as successful as sales on DVD or a release in the Cinema. For the Thriller genre therefore I believe that a release on either Platform would work.


The above question was to get a glimpse of what I can include in my specific Thriller and to what extent. Therefore I asked 'What certificate of movie do you prefer?' and this allowed me to view that 73% of my audience research preferred the certificate of 15, this lets me work on my thriller using traditional Thriller techniques as they are often 15 and contain moments of disturbing areas but not often contain gore (as that would be a 18, likely to be a horror.) From these results, I will attempt to stick to conformities of a certificate 15 thriller film.


I asked 'What makes you enjoy watching a movie?' simply because it will show what to my audience is most important to view in a Thriller and what areas should I focus most upon. The strongest answer was Storyline (85%), therefore I am going put a lot of effort to produce a gripping opening sequence so that the audience begins to see the Storyline fold out. Next was actors with 61%, this shows that my audience is looking for good acting within movies as their second priority therefore I am going to attempt to source out actors who will play the role in my opening sequence well. One that surprised me was the score because it only had 3 votes, to me however I feel it is a very important part of any movie as it adds and builds tension at moments and even gives the character their thoughts through the director's use of Soundtrack, a technique often used in comedies.


 The question that I followed up with as ' What is your favourite Thriller film?', this question was more for a basis of plot and where I could use a film idea from or popular sub genres within Thrillers, mostly the answers consisted of Pulp Fiction, Pyscho or Dark Knight. The list went as follows:
 
  • Secret Window                               
  • Pulp fiction                               
  • Psycho, The Dark Knight, Heat and Sev7n                               
  • The Birds                               
  • unusual suspects                               
  • Memento                               
  • Wanted                               
  • What lies beneath                               
  • The Girl With The Dragon Tatoo                               
  • Blue Velvet                               
  • Shutter island                               
  • Taken 2                               
  • Elysium                               
  • Inception                               
  • None                               
  • Shutter island                               
  • Shutter island                               
  • Dark Knight                               
  • Not aure                               
  • kill bill                               
  • I don't really watch thrillers.                               
  • Taken                               
  • Death Proof                               
  • The dark night                               
  • da Vinci Code / Angles and Demons                               
  • Donnie Darko                               
  • Seven                               
  • Pulp Fiction                               
  • James Bond skyfall                               
  • Dont know                               
  • I don't have one...                               
  • Pulp Fiction                              
  • Pyscho
The responses shows me that my audience is into a varied sub genre of Thrillers, i.e. Donnie Darko is a sci-fi thriller where as Inception is an Action Thriller.



Finally, I asked which gender lead my audience preffered to act in Thrillers, the highest one was Male with 85% therefore I am going to use a male as my main character role in my opening sequence.


 

 
 

 





Thursday, 7 November 2013

Primary research - Survey for Thriller

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

Research - Conducting audience research from BFI Year Book.

Upon visiting the BFI Website to view the YearBook for 2012's movie releases. The BFI website contains numerous statistics about the previous years films that were released. So although it is named for 2013, the movies that are within the yearbook are from 2012. Including audience reception about genres, classification and distribution. Using this will be able to show me the response that Thrillers received last year.

Genre:
Thriller ranked 9th within the chart of 17 genres which is ranked by gross box office. The top performing title of the thriller genre was the movie Jack Reacher. Thriller only had 41 releases which is little compared with Comedy which had 142 releases in 2012, this left comedy at 2nd place. Thriller was fairly popular in 2012 which shows there was clearly an audience for Thriller movies, showing that there is clearly a gap in the market for Thriller genres and with only 41 releases last year it shows that there is space for new releases and people will view them. Thrillers pulled in a gross box office figure of £29.8 million, this reflects it's popularity despite its few number of releases. In terms of Independent movie releases Thriller came 5th out of 14 genres in terms of the number of releases. This tells me that there is a clear audience for Thriller movies due to the lack of them being released. 



Gender:
In terms of Gender the top 20 list is biased toward men because in 2012 they accounted for 52 per cent of 'cinema-goers' in the UK. As we find on an individual basis we see that Men are most centered around the genres of Action including movies such as Dredd and Wrath of the Titans. Where as Women had a much larger variety including Anna Karenina and StreetDance 2. See the list below to view the audience genre split up:
As you can see, there was no Thriller movie that made it into the Top 20 and so therefore the closest link we can make is The Woman in Black which is a horror movie containing a lot of suspense and Thriller genre techniques. The split was 44 Male / 56 Women. This is a fairly even split with a mere 6 per cent difference in it. The split between Thrillers are often very close, and an example for last years Yearbook (2011 releases) shows that the Thriller Tinker, Tailor, Soldier Spy only had a split of 52% (Male) with a 48% (Women), partially down to the sub genre of Mystery which often appeals more to Males than it does Women but also due to the plot of the movie having a impact on the gender feedback. However this does tell me that I have a very balanced gender split for my movie and it often depends on the sub-genre and also the story line.


Audiences:

Audiences are extremely varied currently. What I immediately learnt from looking at the graph is that the current age distribution of cinema goers is extremely high toward the ages 55+, accounting for a huge 36 per cent of Cinema goers, taking the largest audience field. This tells me that firstly Thrillers aren't often going to succeed in this age group however the graph also shows that between the ages of 15-24 is still fairly high and the second largest audience base, coming in with 25 per cent however this has decreased since previous years, for example in 2010 this age accounted for 38 per cent of cinema goers. This is the age group that Thrillers are often advertised to, therefore this shows that my audience base has been sharply decreasing since 2010 (see graph, colour Yellow.) Therefore this gives me idea to combine and attempt to satisfy a larger audience including 25-34 year olds. This widens my audience to 15-34 year olds and although it is likely to be tricky to do so, together last year (2012) they accounted for a total of 44 per cent of viewers. 
Again, there was no Thriller in 2012 that ranked very highly therefore I cannot see view Thrillers ranking within age groups in 2012, however alike I compared earlier, we see that The Woman in Black was ranked 5th in the audience range of 15-24, coming with 42 per cent of the audience accounting for this age group, this therefore shows that there is an audience for the closely related Thriller and Horror genres in this audience range. Showing that this is my primary audience and my secondary audience will be 25-34 year olds. 
My age bracket that I am aiming to target with my Thriller is young and so therefore they are likely to be the audience who is technology oriented and therefore the more likely bracket of audience who are using the VoD market, using services such as Netflix and LOVEFiLM Instant. This market has increased by 123 per cent since the previous year, from an estimated £55 million (in 2011) to £122 million (in 2012.) Therefore this proves a good basis to publish my Thriller on to, i.e. services such as Vimeo or YouTube for my audience to view upon.





Friday, 1 November 2013

Continuity Errors - Line of Action video ("Fed Wars")

Continuity Errors within our 180 Degree Rule video

Watch the video here:

Throughout most of our ‘Fed-Wars’ video it was fairly continuous however we did encounter a few troubles. This was partially down to the fact that we had planned to film throughout just one day however this ended up having to be two days due to the fire alarm going off in school and this interrupted our filming and on that day we did not manage to finish filming therefore the main character (Myself, the burglar) did not have the same shirt on. We also encountered a larger problem which was that we lost a student from our group due to leaving College therefore we had to use someone else therefore our finale was rushed.

Around 20 seconds there was a large jump between the meeting of the two characters to the exchanging of the parcel, this is due to a lack of length on the exchanging of the parcel, however it is not that noticeable and just about works. Our use of subtitles here is simply because the wind was too loud in our film and the voices could not be heard clearly therefore we substituted the speech for subtitles instead.


Another continuity error can be spotted at 32 seconds where we had left our props in view of the camera, bit of a spoiler to say the least however next time I will scan the area we are going to film for errors alike this one, preventing it from happening again.

The biggest error in our video was when I was entering the main entrance to the college; with thanks to editing we just about corrected this mistake, as I had been carrying the box in different hands from the shot from outside when I entered to when it switches to the inside shot. This is still a slight continuity error because the bin is now on the wrong side, this is because we switched the video around and ‘flopped’ (Final Cut effect for flipped) it to make the box on the correct side to conform to the shot from inside.


Not only once I have entered the college can you see me wearing a slightly different t-shirt but also at 1 minute 17 seconds you can see people hanging around in the corridor when a few seconds back there was no-one, however we were stuck for time so did not get the chance to re-record despite acknowledging the error.

The Fade to Black effect was used at 1 minute 44 seconds so that the transition between the two separate shots would be more sleek because the camera was positioned in two slightly different places when filming.



Thursday, 31 October 2013

Red Lights (2012) — Art of the Title - Timeline

Red Lights (2012) — Art of the Title (Click on ME to view introduction at Art of the Title)

'Red Lights' title - 9 Frames. Courtesy of Art of the Title.

Now, I have drawn up a timeline on graph paper showing the times of introduction of specific creditable people, i.e. the cast. My apologies for the quality as I do not own a scanner so had to take a picture instead. 



0:02 – Cillia Murphy – 0:06
0:06 – Sigourney Weaver – 0:10
0:11 – Robert de Niro – 0:15
0:16 – “A Rodrigo Cortes Film” – 0:20
0:21 – Red Lights Title – 0:25
0:26 – Cast (T6 – T11) – 0:48
0:48 – Casting – 0:53
0:54 – Sound Design – 0:58
0:58 – Production Designer – 1:01
1:02 – Editor – 1:06
1:08 - Music – 1:11
1:12 – Director of Photography – 1:16
1:17 – Executive Producers – 1:31
1:34 – Produced By – 1:38
1:39 – Written By – 1:42


Music stops at 1:46

The colours used throughout the introduction are conventional of the Thriller genre, using the very vivid contrast of the red on black and white film (only during title at 21 seconds.) The score behind the opening is very heavy and loud, with the whole intro being philharmonic. The intro featured a lot cross cuts with images and film, alike what can be seen in 'The Girl with the Dragon Tattoo' . Overall, it is very traditional and conforms to thriller conventions.

Sunday, 27 October 2013

Donnie Darko - Section 3 G321

Donnie Darko



Donnie Darko is a drama sci-fi thriller that was released on the 25th of October 2002 in the United Kingdom. The director and writer of the movie is Richard Kelly, a 38-year-old born in Virginia, United States. Produced by Pandora Cinema and the budget was around $4,500,000, the filming on set just in California in locations such as Santa Clarita and Loyola High School, shot between the dates of 24 July 2000 - 30 August 2000, totalling a short 28 days to film the 1 hour 53 minutes long movie. The box-office returns by the 3rd of October 2004 were $727,883 (USA). It won 11 awards including Cinénygma’s Audience Award in 2002.

The target audience for the movie was clearly from the ages of 16-24 year olds and furthermore marketed at those interested in sci-fi, however I do not believe that it was all that effective as it was misleading to it’s correct target audience as it was pushed more as a teen ‘slasher’ rather than this cult sci-fi movie. Donnie Darko also suffered from a bad intake and opening week because not only did it coincided with Halloween in 2001 but also because of how close it was to the 9/11 attacks, they even in production had to remove the ‘Arabic’ font they were using as it appeared on the DVD.

A quote taken from ‘bobs the moo’ on IMDb as a user review:

“In the small American of Middlesex lives Donnie, a disturbed teenager, in psychoanalysis and on a programme of medication. One night a large figure in a rabbit suit (Frank) appears to Donnie and takes him out of his home in order to tell him that in just over 28 days the world will come to an end. While out Donnie house is struck by an aeroplane engine that crushes his room and would have surely killed him. Donnie follows Frank's instruction as they grow increasingly violent as he tries to prevent the world ending and turn time back.

I, like many others, came to this on the back of rave reviews but I knew that this film is a CULT movie. That means that not everyone will get it or enjoy it. I fell within the first category but not within the second. The plot is a strange mix of high school movie cliché and a weird hallucination (?) that is Donnie's world. The two sit well together and both work separately. The high school stuff finds Donnie in a boat many of us have been in – that of a teenager disaffected and misunderstood by everything around him. On top of this alienation Donnie must cope with the darker world of Frank – a darkness that is brought out really well and is genuinely creepy.

This side of the story is the difficult bit. There are big question marks that surround what is actually going on with Frank and, even after the film has finished it remains unclear and you'll be left wondering `what the heck was that?' However it is a fantastic ride and you'll be totally sucked into the world of Donnie. It's not a classic film because of this – too dark for many and maybe too frustrating in it's ambiguous nature for others, but it is one hell of a movie that'll amuse, chill and entertain long after you finish it.

The direction is faultless. Shadowy stairwells cast beautiful shadows and blue skies and picket fences give way to dark visions and destruction. The use of music is also good – 80's soundtracks may not be a fresh idea but here it is used sparingly and to great effect. Some is over familiar but in fairness most is well known but gains value from how it is used with the action onscreen.

Gyllenhaal is a great lead and brings an immense depth to the film, his laid back approach mixed with the dark haunted looks he can draw upon add to the feelings of both menace and reality. The rest of the cast are all great and throw up a few faces I wasn't expecting – including Mary McDonnell, Swayze, Barrymore and Noah Wyle from ER. These aren't distracting and don't take away or add to the film's value simply by their star power.

Overall this is well worth a watch. You won't get it first time but you'll have fun thinking about it and running over the meaning in your mind. I'm coming to grips with the whole time travel thing but am still questioning my own answers. Please remember than this is a cult movie that is wearing a multiplex outfit (just like Frank). Many will find it confusing, challenging and just too plain weird but most will enjoy it even if the meaning is confused and difficult.”

How does the location and use of light and dark depict the emotional landscape of a character?

The scene begins with a tilting on a axis showing the name of the cinema and what exactly they are going to see this gives a look into what they are intending to watch and why exactly. Well, as it says on the border “Halloween firghtmare double feature” this tells the audience that since the previous scene there has been a time lapse however they are using a very effective technique to show the audience that the change has occurred and although it is subtlety added, it would be hard for the audience to miss because of the close up camera angle.

As it tilts down we see Donnie (protagonist) and Gretchen (female lead) walking toward the booth to purchase their tickets. In terms of lighting the scene is effectively distributing the light to match what they want the audience to turn their focus to, in this case although the audience can still see part of the street, it is poorly lit and therefore the attention of the viewer is turned toward the entrance of the cinema and Donnie purchasing the tickets to “evil dead” film, nothing so far in terms of lighting has really depicted the characters emotions.

Once in the cinema, the audience can see the isolation and loneliness immediately, this is intensified by the lack of light; it is only the protagonist and the female lead in the theatre. The lighting is great to reflect Donnie’s emotions, they too are dark and deep, and he is almost in this sense attempting to hide himself and his emotions within the darkness. As the camera moves toward Donnie, the audience then is able to see Donnie’s expressionless face whilst watching this horror movie, this could be inferred that he is not scared and as the camera turns to face Donnie from side on, the audience can see Donnie has no reaction to the sound effects being played in the theatre of very intense drum beating, that is used as a thriller technique to bring the audience with the high tempo of the movie, building suspense.

As the camera moves back toward Donnie’s profile view we see that there is something disturbing him (effective use of close up) and the audience begins to suspect someone else’s presence. As Donnie turns to look, he begins smiling; an acapella/orchestral sound begins to introduce into the scene. This could mean that the person that is about to be introduced to the audience is of a high power and almost ‘god-like’. In terms of Frank, he holds the power of knowing when the world is going to end, therefore he has a lot of power and the choir music is aimed at him. The music is also chilling and often used in Thriller (Conforms to traditions.)

As Frank (big bunny) is introduced, they have effectively used a close up to show intimacy between the characters and also a terror tactic for the audience. As Frank pivots his head around to Donnie, he says in a quiet (almost whisper) voice: “Why are you wearing that stupid bunny suit?” to the audience this really enforces the view upon his irregularity as a being. Between the little conversations shared at this point they have used a shot-reverse-shot, maintaining the good angle of eye contact.

As Frank takes off his bunny head from the suit, the audience gets a glimpse at him before the camera reverses back to Donnie, once again, allowing the audience to first establish his emotions before viewing the potentially disturbing character. Donnie says “what happened to your eye?” as this is said, the audience is able to see Frank and his bleeding eye, this sort of make up is often very subtle and little such as with Franks eye in this scene, setting Thriller apart from it’s close relative genre: Horror.

Frank in his ‘bunny suit’ is a typical character often expressed in films that fall within the genre ‘psychological’ movie. However they don’t always have to be a character, they can also an object.

“I want you to watch the movie screen, there’s something I want to show you” thereby Frank is leading Donnie to do as he insists and therefore the camera too switches you to a view from the seats looking up at the cinema screen, this puts the audience in Donnie position and allows them to feel how he does, connecting the audience effectively with the character.

As the camera switches back to Donnie, we see he begins to raise his head in interest and astonishment, at which point the camera switches to Frank to hear him say “have you ever seen a portal?” the audience then can see the cinema display being distorted at the centre and begin growing.