Friday 6 December 2013

Primary Research Analysis



Above you can see the questionnaire that I asked various people of different ages and a large audience base to complete. I managed to collect a total of 34 responses which is a fairly wide amount of responses.




The first question that I asked in my questionnaire was of their gender, this was to see whether gender effects their opinion of Thriller movies. I managed to collect a more biased result toward males (see chart - Males are Blue) with 58% leaning toward Males where are only 42% are responses from Females. In order to have improved this survey I should have got more responses from Females because then it would have made it a more balanced study.
This question was followed by a question of the respondents name, clearly again I have collected a large amount of responses that are biased within the 16-24 bracket. I have not even managed to collect any data from someone who is of the age of 65 or older. The data that has been collected shows me that I am likely to receive genre responses that are more aimed that the young adult category, such as Action/Adventure and Thriller, possibly Horror.  
The question that was next asked was 'What is your favourite genre of movie?' I received a very high amount of responses that were for Thriller and Action/Adventure, both coming in with a total of 7 responses each. Other high responses were also Drama with 6 and Comedy with 5. This helps me with my research as it shows that their is a field for Thrillers to be released, in particular within the age bracket of 15-24, showing that I can include relevant themes to them for that appropriate age group. I can also incorporate Thriller and the other top genre of movie which was Action-Adventure. In fact there was a comment on my survey saying: Somewhere between Action and Thriller with some conspiracy stuff thrown in - a sort of 'Thraction''
This proves that I can incorporate these two genres together and this is what I hope to do with my Thriller opening, this response shows that there is an audience for this type of movie. Along with this, in my Thriller I hope to incorporate Drama genre into it too to give it a larger audience appeal. Giving my Thriller a potential 57% appeal rate (Drama (17%) + Action (20%) + Thriller (20%)). Other genres such as Comedy, I see that they have a base for an audience however I do not feel that I can incorporate this genre into the Thriller genre as well as they do not really go with one another.


The fourth question on the questionnaire was 'How often do you watch movies?',  the answers are fairly varied however the one with the most responses was 'Moderately often', this shows that half (50%) of my respondents only watch movies once every two weeks. This tells me that half of the respondents are not 'movie fanatics' however it still tells me that there are those (14% of the respondents) who watch movies more than 2 times a week, those are likely to be those within the 15-24 and the 25-34 age brackets and they are the audience who I am going to be targeting. 
The question that followed was 'About how often do you go to the cinema?', this question was a contextual study to as whether my audience still goes to the cinema with the amount of different services around that allow you to stream movies directly to your TV, often for the price of 1 admission to the cinema, for example I have both NOW TV films subscription along with a LOVEFiLM Instant subscription and this has stopped me from going to the cinema as much because I simply have movies streamed to my house instantly. In recent years the cinema industry has been declining rapidly along with the physical music industry (i.e CD and Vinyl) because these advances in Technology. From this study I can see that my audience has likely been affected by these advancements too as 50% of my respondents states once every 3 months, this shows the decline in the cinema industry. 26% of my respondents stated they only went once every 6 months. This shows that for new modern films being released it is often easier and better to release it onto streaming services.

The above question was 'Where or How do you watch movies?', clearly the two most popular responses are Cinema and DVD/Blu-Ray with 28 (82%) responses, this shows that physical movies are still the most popular option to view films. Secondly, as predicted, it shows a large rise in people watching films via online streaming services such as Netflix, the response had a 61% return rate on the choice, this shows that no matter what genre of movie, it will be almost as successful as sales on DVD or a release in the Cinema. For the Thriller genre therefore I believe that a release on either Platform would work.


The above question was to get a glimpse of what I can include in my specific Thriller and to what extent. Therefore I asked 'What certificate of movie do you prefer?' and this allowed me to view that 73% of my audience research preferred the certificate of 15, this lets me work on my thriller using traditional Thriller techniques as they are often 15 and contain moments of disturbing areas but not often contain gore (as that would be a 18, likely to be a horror.) From these results, I will attempt to stick to conformities of a certificate 15 thriller film.


I asked 'What makes you enjoy watching a movie?' simply because it will show what to my audience is most important to view in a Thriller and what areas should I focus most upon. The strongest answer was Storyline (85%), therefore I am going put a lot of effort to produce a gripping opening sequence so that the audience begins to see the Storyline fold out. Next was actors with 61%, this shows that my audience is looking for good acting within movies as their second priority therefore I am going to attempt to source out actors who will play the role in my opening sequence well. One that surprised me was the score because it only had 3 votes, to me however I feel it is a very important part of any movie as it adds and builds tension at moments and even gives the character their thoughts through the director's use of Soundtrack, a technique often used in comedies.


 The question that I followed up with as ' What is your favourite Thriller film?', this question was more for a basis of plot and where I could use a film idea from or popular sub genres within Thrillers, mostly the answers consisted of Pulp Fiction, Pyscho or Dark Knight. The list went as follows:
 
  • Secret Window                               
  • Pulp fiction                               
  • Psycho, The Dark Knight, Heat and Sev7n                               
  • The Birds                               
  • unusual suspects                               
  • Memento                               
  • Wanted                               
  • What lies beneath                               
  • The Girl With The Dragon Tatoo                               
  • Blue Velvet                               
  • Shutter island                               
  • Taken 2                               
  • Elysium                               
  • Inception                               
  • None                               
  • Shutter island                               
  • Shutter island                               
  • Dark Knight                               
  • Not aure                               
  • kill bill                               
  • I don't really watch thrillers.                               
  • Taken                               
  • Death Proof                               
  • The dark night                               
  • da Vinci Code / Angles and Demons                               
  • Donnie Darko                               
  • Seven                               
  • Pulp Fiction                               
  • James Bond skyfall                               
  • Dont know                               
  • I don't have one...                               
  • Pulp Fiction                              
  • Pyscho
The responses shows me that my audience is into a varied sub genre of Thrillers, i.e. Donnie Darko is a sci-fi thriller where as Inception is an Action Thriller.



Finally, I asked which gender lead my audience preffered to act in Thrillers, the highest one was Male with 85% therefore I am going to use a male as my main character role in my opening sequence.


 

 
 

 





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