How does piracy affect Working Title, and how have they tried to stop it?

Previously piracy has moved up from 29% in 2006 to 32% through the use of online downloading on sites such as The Pirate Bay or through black market DVD's. Piracy has damaged almost all companies, especially bad to Working Title having 77.75 million pirate DVD's on the market previously leading to an estimate of around £700 million which has an effect on the industry to not be able to create as many production and even pay the production staff, this of course will effect Working Title more than Warner Brothers for example because they have contingency money to further fund other productions however with Warp Films for example they don't (Working Title not so much because owned by Universal). With piracy increasing at around 3% a year, it is becoming a bigger problem every time.

Working Title has attempted to prevent this in many ways including allowing for digital renting on their online site, in comparison with an untrustworthy site online. They also encode all of their productions on their DVD's and BluRay's in order to counter copying and there is a clear distinction between a counterfeit copy because of deteriorated quality as opposed to a legitimate copy. They create educational DVD's against the distribution of pirated material, in particular Working Title films. The physical BluRay discs are expensive to general public and almost seem not worth it to the black market.  Working Title have made deals with Apple on their iTunes store in order to link in when someone buys a DVD/BluRay you have the ability to download and redeem them via a code that you place into iTunes that you can then place on your portables such as iPhone and iPad. Along with this, we can find many titles that Working Title has produced such as Bean on Netflix making it a cheap way (£6/month) for everyone to stream films directly to their TV's at home.

Convergence Task - Need for Speed

The recently released Need for Speed film's website shows a number of different medias in order to attract their audience, for example below shows the different forms of media including pictures, video, cast, etc.

The downloads content includes various things such as wallpapers, .GIF files and Posters this allows the audience to feel involved and for example use the background on their PC or phone and further upload the GIF to sites such as Pintrest, Tumblr, Facebook, etc.

Next to almost all of their content, they have incorporated buttons to share onto social sites (Facebook, Twitter and Tumblr) this works to their advantage if people share the media and this will increase audience awareness and they have made it very easy in order to share or 'like' something with the buttons.

They have incorporated videos into the site in order to attract and interest the audience, almost giving away the 'extras' on a DVD or Blu-ray you would buy, this is to promote interest around and for the film and hopefully to pull as much profit as possible. 

Again, they have made it easy to purchase the tickets through an external link and although this isn't really a convergence technique it tries to have someone whom have been interested in the film through the media clips and photos, etc to then purchase a ticket to view it.

Evaluation Question 7 - PowerPoint - Final Draft

Media AS - Evaluation Question 7 Final Draft

More PowerPoint presentations from Andre Santos Allan

Added an extra 5 slides in order to address points outlined in the comment on previous post. If embed does not load then please follow this link

Spicy Nodes - Question 6 Evaluation Re-Draft

Added new details under the tabs of 'Web Tools' and 'Final Cut, LiveType, Logic and LiveType.' I also updated the 'Previous Knowledge' tab in order to be correct and filled with detail.

Poster/Pages Edit - How did you attract/address your audience? - Question 5 Evaluation (Final)

Poster/Pages Edit - How did you attract/address your audience? - Question 5 Evaluation (Final) from fsantosallan

Added a new page to the poster explaining and outlining the response to previous comment.

Evaluation Question 2 - Re-Draft

Created with Padlet

To the right you will see the added extra two boxes about how I represented social groups and also a brief note on stereotypes. 

Research on Sony

Sony, the large Japanese conglomerate that emerged in 1946 and they are primarily focused on the electronics, gaming, entertainment (Including columbia) and financial services. 

Sony own and make the following:

XPERIA Mobile Phones (Electronics)

Sony Ericsson [50% owned] (Electronics)

Sony VAIO computers (Electronics)

Sony TV's, Batteries, Video and Music Equipment (Electronics)

PlayStation 1,2,3,4, Vita, Portable, etc. (Gaming/ Electronics/ Entertainment)

Blu-Ray (Entertainment)

Music Labels (Entertainment)

Columbia (Entertainment)

Sony Life Insurance and Sony Bank (Finance) 

The Sony Company is worth an estimated 9,766,621,650.00 pounds.

Important Historical moments would include the release of the first PlayStation because it meant that they were accessing a new medium and they allowed the home entertainment and gaming market to become accessible to all in commercial industry including the worlds first dual analogue stick controller. A big moment with sony was the release also of their VAIO series and although expensive were the best in industries for software.

Success and epic failures of sony include the failure of the PSN (PlayStation Network) and when it went down in April of 2011 and also the PS3 launch as they launched it at too high of a price point at around £500 which was too high in comparison to the launch of the Xbox 360. A sucess though however is the take over of Columbia pictures in 1991 making films such as Money Ball and Big Fish.