Key Terms - Defined

Key Terms - Definitions

Audience: the group of spectators at a public event; listeners or viewers collectively, as in attendance at a theatre or concert: The audience was respectful of the speaker's opinion.

Institutions: an organization, establishment, foundation, society, or the like, devoted to the promotion of a particular cause or program, especially one of a public, educational, or charitable character: This college is the best institution of its kind.

Production: the act of producing; creation; manufacture or; something that is produced; a product.

Distribution: The act of moving the product and sharing to the customer or target audience through use of companies

Marketing: the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

Exhibition: a public display, as of the work of artists or artisans, the products of farms or factories, the skills of performers, or objects of general interest.

Consumption: This is where the public consumes items; in which case they use take something from the movie, culturally.

Horizontal integration: horizontal integration is a strategy where a company creates or acquires production units for outputs which are alike - either complementary or competitive. One example would be when a company acquires competitors in the same industry doing the same stage of production.

Vertical integration: the integration within one company of individual businesses working separately in related phases of the production and sale of a product.

Conglomerate: a corporation consisting of a number of subsidiary companies or divisions in a variety of unrelated industries, usually as a result of merger or acquisition. 

Multinational: When a company is based in multiple countries

Cross media ownership: the ownership of multiple business or companies by one person or organisation 

Convergence: when two companies or organisations come together.

Synergy: When two companies combine together however still remain independent.

Digital Technology: The modern technology, opposed to analogue. Heavily featured in media with things such as Digital cameras and computers. Distributed to cinemas now in a digital format.