Semiotics

Semiotics

In media we used semiotics to analyse visual codes. Semiotics means the "study of signs". In greek it means "interpreter of signs".

Denotations are the literal sign from a frame or image where as connotations are the assosciations so when we think of a heart for example, most would think of the following:

Dennoations

1. Organ
2. Blood
3. Muscle
4. Puming action

Connotations

1. Love
2. Emotions
3. Strength
4. Courage

"The heart denotes... connotes..."