Key Terms - Definitions
Audience: the
group of spectators at a public event; listeners or viewers collectively, as in
attendance at a theatre or concert: The audience was respectful of the
speaker's opinion.
Institutions:
an organization, establishment, foundation, society, or the like, devoted to
the promotion of a particular cause or program, especially one of a public,
educational, or charitable character: This college is the best institution of
its kind.
Production:
the act of producing; creation; manufacture or; something that is produced; a
product.
Distribution:
The act of moving the product and sharing to the customer or target audience
through use of companies
Marketing:
the total of activities involved in the transfer of goods from the producer or
seller to the consumer or buyer, including advertising, shipping, storing, and
selling.
Exhibition:
a public display, as of the work of artists or artisans, the products of farms
or factories, the skills of performers, or objects of general interest.
Consumption:
This is where the public consumes items; in which case they use take something
from the movie, culturally.
Horizontal
integration: horizontal integration is a strategy where a company
creates or acquires production units for outputs which are alike - either
complementary or competitive. One example would be when a company acquires
competitors in the same industry doing the same stage of production.
Vertical
integration: the integration within one company of individual
businesses working separately in related phases of the production and sale of a
product.
Conglomerate: a
corporation consisting of a number of subsidiary companies or divisions in a
variety of unrelated industries, usually as a result of merger or
acquisition.
Multinational: When a
company is based in multiple countries
Cross media
ownership: the ownership of multiple business or companies by
one person or organisation
Convergence: when two
companies or organisations come together.
Synergy:
When two companies combine together however still remain independent.
Digital Technology:
The modern technology, opposed to analogue. Heavily featured in media with
things such as Digital cameras and computers. Distributed to cinemas now in a
digital format.
