The recently released Need for Speed film's website shows a number of different medias in order to attract their audience, for example below shows the different forms of media including pictures, video, cast, etc.
The downloads content includes various things such as wallpapers, .GIF files and Posters this allows the audience to feel involved and for example use the background on their PC or phone and further upload the GIF to sites such as Pintrest, Tumblr, Facebook, etc.
Next to almost all of their content, they have incorporated buttons to share onto social sites (Facebook, Twitter and Tumblr) this works to their advantage if people share the media and this will increase audience awareness and they have made it very easy in order to share or 'like' something with the buttons.
They have incorporated videos into the site in order to attract and interest the audience, almost giving away the 'extras' on a DVD or Blu-ray you would buy, this is to promote interest around and for the film and hopefully to pull as much profit as possible.
Again, they have made it easy to purchase the tickets through an external link and although this isn't really a convergence technique it tries to have someone whom have been interested in the film through the media clips and photos, etc to then purchase a ticket to view it.
